What guides the work
Define the question. Verify the evidence. Explain assumptions. Respect confidentiality. State the limitations.
Our approachSage Advisory provides research and business advisory support for entrepreneurs, growing businesses, NGOs and institutions with defined questions to investigate.

Research has value when it helps someone make a better-informed decision. We focus on defined questions, traceable evidence and outputs that people can read, discuss and use.
Our scope covers desk research, market and competitor intelligence, descriptive data insights and evidence support for strategy. We also offer pilot assessments for AI workflows.
We start with your question and the information available. Then we agree an approach, the people involved and the review steps needed for the work.
Sage Advisory and Sage Design Lab are complementary Sage services. Advisory helps you investigate a question and understand the evidence. Design Lab helps you communicate clearly through company profiles, branded documents, publications and websites.
When your findings need to become a report, presentation or digital experience, Sage Design Lab can help bring the communication together. You can discuss either service on its own, or agree a scope that connects research and design.
Sage Design Lab has worked with several clients across business, education and public institutions. Clients featured on its website include:
Its published Travel Life Africa CTM case study shows a company profile and branded letterhead developed for corporate introductions.
Read the Design Lab case studyWe want you to feel heard, understand the work and receive something useful. That starts with listening to your brief and agreeing what a good result should look like.
Clear communication, feedback at agreed review points and careful delivery are priorities across Sage Advisory and Sage Design Lab. Your needs guide the scope, the process and the final output.
Tell us what you needDefine the question. Verify the evidence. Explain assumptions. Respect confidentiality. State the limitations.
Our approachThe decision, method, deliverables, timetable, fee and responsibilities. Any specialist review or additional research is scoped separately.
Working togetherTell us what is at stake. We will start by assessing the scope.