Scope & quote
Define the market, customer and comparison criteria.
Know the market you are stepping into.
Competitors are visible, but their offers can be hard to compare. You need to understand alternatives, customer choices and market conditions before changing your offer or entering a new segment.
The investigation
See the landscape before choosing your position.
We examine a defined market and comparable competitors using public product information, published pricing, sector reports and other traceable sources. Geography, customer segment and collection dates stay explicit.
Illustrative engagement
A Kenyan SME is considering a new service package. A comparison examines like-for-like inclusions, exclusions, public pricing and customer alternatives, without treating advertised prices as sales evidence.
Typical outputs
- Competitor map and market landscape
- Positioning and offer comparison matrix
- Public pricing and product evidence register
- Implications, information gaps and next checks
What you provide
- Your offer, target customers and geography
- Competitors or substitutes you want considered
- The market-entry, pricing or positioning decision
Research & analysis
Capture dated evidence and compare like-for-like offers.
Review & handover
Discuss positioning options and the checks needed before action.
Evidence & quality
Review sources, assumptions, limitations and confidentiality.
Your projectAgree the work
Agree the work
before we begin.
We agree the customer group, geography and competitors to examine. The comparison records the sources and dates so you can see what each finding rests on.
We confirm the approach, deliverables, timing and fee in writing so you know what to expect.
How we work together